Since 1948, your trusted optical center in Olbia

For over seventy years, Priarone Optics represents a point of reference for those looking for a optical center in Olbia where experience, professionalism, and passion come together to provide a comprehensive service dedicated to eye care. Founded in 1948 by John Priarone, the historic business was founded in the heart of the city center, continuing over time an approach based on artisanal expertise, technical knowledge and attention to people.

Ottica Priarone's aim has always been to offer a qualified visual consultancy, supported by modern technologies and a team of qualified and experienced opticians. Over the decades, the center has evolved into a solid and recognized institution, capable of combining tradition with innovation.

OUR HISTORY

A story of passion: from the first laboratory to the modern Optical Center in Olbia

The history of Ottica Priarone began in the post-war period, when Giovanni Priarone, after obtaining his diploma as an Optician at the University of Genoa, decided to return to his homeland and open his first shop in Via Cavour, in the historic center of Olbia. With hard work and dedication, he transformed a small shop into a landmark for the entire local community.

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    In the following years, thanks to economic growth and the increased demand for optical services, Giovanni opened a second store in Sassari, while maintaining the core of his business in Olbia. The center immediately stood out for its ability to offer personalized, high-quality service, with constant attention to the visual needs of each client.

THE GENERATIONS

More generations of opticians at the service of sight

In 1974, the management of the business passed to Paul PriaroneGiovanni's son, also a graduate of the Institute of Research and Studies in Optics and Optometry (IRSOO) in Vinci, joined the optical center. With him, the center entered a new phase of development and consolidation.

In the 1990s, Paolo decided to focus all his efforts on the Olbia branch, selling the Sassari branch and dedicating himself entirely to expanding the sales outlets in the Gallura region.

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    Thanks to his entrepreneurial vision, new branches were opened in Piazza Regina Margherita, inside the Olbia Costa Smeralda Airport, in the Eccelsa Aviation Terminal, in the Terranova Shopping Centre and in Porto Rotondo, thus expanding the offering and guaranteeing an increasingly widespread service.


    Today, with the third generation—Gianni and Andrea Priarone, both qualified opticians—the business continues to grow while maintaining the values that have always distinguished its philosophy: expertise, reliability, and a passion for visual well-being.

TO DATE

A modern and welcoming Optical Center

Each Ottica Priarone store is designed to offer a complete and personalized experience. Customers can find eyeglasses and sunglasses from the best brands, latest-generation contact lenses and accessories for vision care.

The internal optical laboratories are equipped with cutting-edge instruments to guarantee precise assembly, quick repairs and accurate quality control.

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    Each process is carried out with attention to detail, ensuring maximum optical precision and perfect adaptability to individual needs.


    With over seventy years of experience, the center offers professional advice that goes beyond simple sales: from a preliminary eye exam to choosing the ideal frame, all the way to long-term eyewear maintenance.

WATCH THE VIDEO

The history of Ottica Priarone

Below, we present a remarkable video that illustrates the evolution of Ottica Priarone's history through images. This film not only retraces the key moments that have shaped the company's journey, but also offers an overview of the innovations and transformations that have helped define its unique identity in the optical industry. We're sure you'll find it fascinating to learn how Ottica Priarone has grown and adapted to the challenges of the times, always maintaining a strong commitment to quality and customer satisfaction.

FAQ

  • What services does Ottica Priarone Optical Center in Olbia offer?

    Offers personalized vision consultations, eyeglasses and sunglasses, contact lenses, and repairs in the in-house laboratory.

  • Is it possible to do a visual inspection in the shop?

    Yes, our qualified opticians perform basic vision checks to identify the most suitable correction.

  • Where are the Priarone Optical Center offices located?

    The locations are located in Olbia city center, Costa Smeralda Airport, the Terranova Shopping Center, and Porto Rotondo.

  • Does the Optical Center only carry high-end brands?

    We carry a range of select brands that combine quality, design, and comfort, with options to suit every need.

  • How many generations has Ottica Priarone been operating?

    Since 1948, Ottica Priarone has been run by three generations of opticians who share the same passion for vision.

We look forward to seeing you at one of our stores to find the right optical solution for you!


Trust our Optical Center in Olbia to receive advice, assistance, and high-quality products for health and visual comfort.

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